Inventure Engineering & Machinery Inc.
Sitemap
strategy
Website rebuild · Whetham Solutions · November 2026
The sitemap: 13 pages
Every bullet is a page. The four headings are menu groups, not pages.
Main
Home
What Inventure builds and who it’s for
Contact
Lead form and plant location
Machinery
Cable & fibre optic
Stranders, taping heads, take-ups
Flexible pipe
Armouring machines, caterpullers
Pipe deployment
Trailers that pay out pipe in the field
Special machines
One-off automation for other industries
Services
Machine design
Licensed engineers, CAD and FEA
Controls & panels
Electrical design, PLC, panel builds
Machine rebuilds
Refurbishing and upgrading older lines
Service & spares
Install, training, custom spare parts
Machining & welding
Supporting page for local shop work
About
About Inventure
History, team, shop and credentials
Careers
Open jobs at the Barrie plant
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How it works: each page answers one buyer’s search
Example: an engineer looking for a planetary strander.
Searches
“planetary strander”
Lands on
Cable & fibre optic
Sees
Design, controls and support pages
Fills in
A lead form
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Machinery pages: what you build
One page per kind of production line, named the way buyers search.
Cable & fibre optic
- Stranders and cablers
- Taping heads
- Rewind lines
- Capstans and take-ups
Search terms
planetary strander · stranding machine · cabling machine
Why: where Inventure started
Flexible pipe
- Armouring machines
- Carcass machines
- Caterpullers
- Rim drives and spools
Search terms
spoolable pipe · armouring machine · caterpuller
Why: likely the largest projects [confirm]
Pipe deployment
- Deployment trailers
- Coil and reel handling
- Field support
- [Confirm: still offered]
Search terms
pipe deployment trailer · coiled pipe trailer · reel trailer
Why: field crews search differently
Special machines
- Robotic work cells
- Material handling
- Machining fixtures
- Defence one-offs
Search terms
special purpose machine · custom machine builder
Why: buyers outside cable and pipe
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Service pages: how you deliver
Design, build and support under one roof, each linked back to the machinery pages.
Machine design
- Concept to full design
- CAD, FEA, simulation
- Drawings and manuals
Search terms
custom machine design · machine design engineering
Why: proves you’re not an integrator
Controls & panels
- Controls design
- PLC and HMI programming
- Panel building and ESA
Search terms
control panel builder · PLC programming
Why: controls stay in house
Machine rebuilds
- Refurbishing old lines
- Controls upgrades
- Higher output
Search terms
machine rebuilding · machine retrofit
Why: how Inventure started
Service & spares
- Install and start-up
- Operator training
- Custom spare parts
Search terms
custom replacement parts · field service
Why: parts nobody else can make
Plus: Machining & welding, one supporting page for local shop work in Barrie.
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Next step: your feedback on this structure
Once the page list is agreed, we move on to keywords and copy for each page.
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